Search Engine Optimisation (SEO) & Social Media

Web based companies live and die by the algorithms that search providers like Google and Bing use. In the past having a high rank for a particular search term was a matter of subtle tricks and ‘black hat’ operations, but with the growing sophistication of searches and with exponentially growing numbers of websites, knowing how these web giants rank people can not only save you months of pointless optimisation, but direct your efforts to useful avenues of work.

This SEO training course has been created as a short intensive course which will provide candidates with a good understanding of SEO and how to improve it on various websites.

SEO – Search Engine Optimisation is the optimisation of your website for search engines such as Google, Yahoo, Bing etc. It enables them to access the content of your site and bring up you web page for relevant search terms.

SEO is heavily dependent on Social Media and other aspects of your online presence. The course also covers aspects of Social Media that can assist in the SEO of a website and how an active Social Media strategy can feed into a successful SEO campaign.

It will go further and explain how you can utilise Social Media to interact with your client/fan-base. This course is specially design to help increase traffic to your website which can result in potentially more business.

SEM (Search Engine Marketing) companies charge a substantial fee to do the Initial SEO for your website, and on top of that a substantial monthly fee to maintain it.  So to make SEO affordable, why not do it yourself and bring the control of the search engine marketing in your hands.

Course Content:

This course will cover the following:

• What is SEO and how it can be beneficial for your online business.
• Understanding of Search engines, SEO and Page Rank
• Creating your SEO strategy
• Copyrighting tips for SEO
• Identifying the right keywords (including the use of Google Keyword Tool)
• Keyword placement
• Introduction to Social Media (Facebook, Twitter, Linkedin and many more)

Learning Outcomes

By the end of the course learners will be able to:

• Use SEO to get generate more visitors to your website
• Use social media can help your SEO campaign
• Use social media to help improve your web presence
• Understand how important SEO and social media is to a company’s web presence
• How to create an SEO strategy and Social media strategy that links together all of your social platforms and cross sell