In this seminar, you will gain an overall understanding of the search engine landscape and Search Engine Optimization (SEO) as well as how search engines work and the difference between mobile, desktop and voice search.
DurationIn this seminar, you will gain an overall understanding of the search engine landscape and Search Engine Optimization (SEO) as well as how search engines work and the difference between mobile, desktop and voice search.
In addition, you will learn the fundamentals of SEO including keyword research, content creation and the importance of linking. You will acquire the core foundations for best practices of technical SEO such as crawlability, page speed and schema markup.
This seminar will also provide insight into tracking and reporting on your SEO efforts.
Who Should Attend
This seminar is designed for anyone looking to understand the complex world of SEO and the methodologies and tactics used to ensure your content/information is properly indexed and found within the search engines.
If you work in e-commerce, marketing, and/or content creation, this seminar will enhance your skill set. Online business owners, small business owners or non-profits looking to gain visibility on the World Wide Web will also benefit from this seminar's content.
DePaul has more than 300 undergraduate majors and graduate programs, so chances are good we have what you’re looking for. Many of our professors work in Chicago as consultants, researchers and entrepreneurs, and incorporate their experiences in the classroom.
You’ll actually get to know your professors. 97 percent of all classes are taught by faculty members—not teaching assistants.
Everyone isn’t the same here. And that’s good. By nurturing diversity and intentionally incorporating multiple viewpoints into academic and student life, you’ll have a learning experience that better reflects—and prepares you for—the world.
This course focuses on the use and importance of social media for business, including learning about the tools used to promote, strengthen, target and service consumers.
Learn the best practices of online analytics including how to create a Google Analytics account, add analytics code to your website, review reports.
Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
This is a process that will help you Intentionally and predictably transform ice-cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this Bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.
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