Search Engine Optimization (SEO)

A content published online without good Search Engine Optimization is like food without salt. SEO is not only is essential but raises the quality of the content and helps it rank on the first page of Search Engine Result Pages.

There are more than a billion websites online, but only those that rank on search engines gain attraction of the audiences, this course will give you knowledge about tools and techniques to improve the quality of the content and rank it on any search engine.

The syllabus involves data analytics, writing, marketing, research, web content, HTML, link building, competitor analysis, and keyword research. We also train students in using SEO tools like SEMRush, Moz, and others as it is also essential. SEO is not something that can be learned in a day or so as it has a vast curriculum and expertise comes only with hands-on experience.

That is why, at IP Expert, we provide hands-on projects where students can involve in doing SEO for several websites and learn from their experience. After completing course, you will get jobs in profiles like Search engine marketing, Business Marketing consultant, marketing analyst, digital marketing expert, content marketing, among others.

• Learn how to rank any content on Page 1 of any search engine
• Understand on-page SEO techniques and off-page SEO techniques
• Learn the theoretical concepts in Search engine optimization
• Know how to use most popular SEO tools like Moz, Yoast, Ahrefs etc
• Learn directory submission, backlink building, and competitor analysis
• Learn about several tools to make your keyword research best to rank higher on SERP
• Understand about content marketing, White Hat SEO, Black Hat SEO and more