Search Engine Optimization SEO Course

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well. Onsite SEO refers to activities on a website to improve organic visibility.

This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Offsite SEO refers to activities carried outside of a website to improve organic visibility.

This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.

The SEO module begins with the fundamentals of search engine optimization and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build a content plan that attracts and engages the right kind of visitors.

The module also explores how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI).

As part of your course, you may participate in the SEO Training in Mumbai and prepare for any 3rd party SEO certification exam.