Search Engine Optimization (SEO) Training Course

by Equinet Academy Claim Listing

Discover how to rank your website on the first page of Google for your targeted keywords using the most up-to-date white-hat SEO strategies in this SEO certification training course.

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Course Details

Discover how to rank your website on the first page of Google for your targeted keywords using the most up-to-date white-hat SEO strategies in this SEO certification training course.

Optimize and rank your website on the 1st page of Google by devising actionable SEO strategies. Specialize in managing SEO campaigns through the lens of an SEO head.

Search Engine Optimization or SEO is the process of optimizing a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.

 

In this SEO workshop, trainees will learn:

  • The latest Google algorithm updates and the impact on your website rankings
  • What to include on any webpage to hit the 1st page of Google (complete with infographics)
  • How to beat the competition when it comes to keyword research
  • How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
  • Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
  • How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
  • How to manage SEO campaigns in-house or through an SEO agency
  • And much more
  • Central Area Branch

    10 Anson Road #25-07/08, International Plaza, Central Area, Central
  • Teacher's Name
  • Dylan
  • Teacher's Experience
  • Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel. During his previous role as a Search Marketing Consultant, he facilitated the SEO site revamp and migration for SingHealth (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google. Traffic volume increased by over 100% within a year after the successful revamp. He currently manages digital marketing campaigns for several companies in Asia, all consistently generating online leads and observing stable profit growth. Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS). He is a dedicated trainer and curriculum developer who prides himself in delivering quality training to ensure learners take away applicable knowledge and skills they can immediately put to action.
  • Gender
  • Male
  • Teacher's Nationality
  • N/A

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