This course provides participants with the knowledge, skills and practice to deploy strategies and tactics that advance their ideas through organizations and to key audiences.
The saying goes that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere”. Whether your idea is a new public policy for government or product for the marketplace, idea selling is an essential professional skill set.
When you master that art of selling ideas successfully you use step-by-step strategic movements that bring your ideas closer to your audience and their needs. You don’t need a fancy title to sell your ideas, and when you do you will feel empowered, energized and fulfilled.
This course provides participants with the knowledge, skills and practice to deploy strategies and tactics that advance their ideas through organizations and to key audiences.
Topic:
Framing your idea as a problem that needs to be solved
Enhancing personal power within organizations and networks
Identifying your persuasion style and adapting it to key audiences
Mapping personal networks and leveraging key players within them
Using the seven persuasion principles
Making the pitch using strategic communication techniques
Tactics to overcome approval roadblocks
Making your idea stick by overcoming organizational inertia
The University of Ottawa’s Professional Development Institute (The Institute), originally branded the Centre for Continuing Education, was established over 25 years ago to offer higher learning opportunities to private and public-sector professionals and the community at large in Ottawa.
Over the years, we developed and nurtured expertise, growing significantly in both course offerings and new specialty knowledge areas, outgrowing its original mandate.
In late 2018, our organization was rebranded as the Professional Development Institute. The previous designation no longer encapsulated the breadth and depth of current and future offerings nor did it reflect our expanded mandate and reach.
Our Mission:
The Institute has been recognized as mission critical to the University of Ottawa and at the forefront of professional development in Ottawa and beyond.
We have greatly diversified our programming, developed strategic partnerships with both government and private industry, offered event-based learning and conferences, established co-designed programs with key government sectors, and more.
The highly sought-after “Institute” designation is rarely granted by the University administration, and done so only after very careful consideration.
A rigorous approval process, involving the President, the Provost and the Vice-Presidents, must validate the rationale and justification for the use of the ‘Institute’ label.
The fact that we have been granted this distinguished designation is testimony to our organization, its accomplishments and its potential, and to the dedication and engagement of our staff and expert instructors.
Participants in the program will learn how to apply an advancement-driven funnel to their unique company situation. This experiential program trains both the art and process of sales, using your real world examples in real time so learning is immediately translated into action and results.
Today’s customers are sophisticated buyers with access to plenty of information to make an informed buying decision, which can pose challenges to new or small business owners.
We use negotiating techniques in our everyday lives, sometimes without realizing it. In our professional lives, however, negotiating is a necessary and versatile skill. The ability to negotiate appropriately can be your edge in achieving success.
This course will provide students the knowledge and practical tools to sell to the public in most industries and organizations. Students will gain confidence by learning proven techniques that address multiple scenarios when interacting with customers.
Coaching is provided in an individual or small-group setting. The topics covered in-session are reinforced through real sales activity in the field with real prospects.
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