SEO Content Copywriting Course

This SEO training course in search engine friendly web content copy writing enables web authors and copywriters to do their jobs better, by recognising the different ways in which search conditions, moulds — and even creates — the different audiences that they are trying to reach.

Having analysed the way in which search engines frame our audiences and our messages, the course goes on to examine copywriting tactics and strategies to achieve the primary goals of authorship, e.g.

How to:

• Put your messages in front of search engine users
• Get search user's to notice your messages — among others
• Get search engine users to read your content — on your site
• Ensure that users identify, read, and understand your key points
• Encourage users to endorse and refer to your content — share your messages
• Convert search engine users into buyers, enquirers, regular visitors, etc.

This SEO copywriting course concentrates only on the unique features of writing for search — where some others merely add web window dressing to generic copy writing courses — and particularly, on new and emerging patterns of use, e.g. via mobile, social media networks, and interactive, geo-located or event-driven applications.