SEO Copywriting Training Course

In this course, participants will learn how to:

• Use content for placement in the SERPs
• Do keyword research for content relevancy
• Create a content strategy
• Create an article strategy

SEO Copywriting Training Course Description

• In this SEO Copywriting Course, participants learn how to use search engines for results. Learn how to leverage search engine AI to create content that ranks in the search engine results page (SERPs).

Learn the content creation capabilities that deliver these results.

• Participants will be guided by the trainer and coached in a workshop-style environment. Get guidance and hands-on exercises and tools of SEO Copywriting to be able to create articles and content that rank in the SERPs.

SEO Copywriting Training Course Objective

• How to use content for placement in the SERPs
• How to do keyword research for content relevancy
• How to create a content strategy
• How to create an article strategy 

SEO Copywriting Training Course Learning Outcome

• Able to leverage search engines to rank in the SERPs
• Able to identify keywords relevant to users and advertisers
• Able to get content relevant to the stories to be told
• Able to create articles that tell stories to activate users 

SEO Copywriting Training Course Course Content

• In this course, participants learn how to use search engines for results.  How to rank in the search engines for relevant searches.  How to do keyword research for content marketing and web articles

Module 1 – Search Engine Results Pages (SERPs)

This module will introduce participants to SEO and the SERPs. Participants learn the basic principles of SEO and how content creation impacts ranking in the SERPs. These are the core concepts to understand how to rank in the SERPs.

• SEO, SERPs and Information Relevancy · Lecture
• Getting started with the relevancy of SERP information to users · Workshop
• Predicting information in the SERPs · Group Activity

Module 2 – Keyword Research and Information Relevancy

This module Introduces participants to keywords. Participants learn the keyword types, and how to differentiate the meaning and context of similar words. Participants learn how to use keywords to describe a story, person or entity.

• Keywords and relevancy · Lecture
• Creating relationships with keywords · Workshop
• Presenting lists of related keywords · Group Activity

Module 3 – Creating the Content Strategy with Content Elements

This module introduces participants to content elements. Participants learn the art of visual storytelling to create interesting copy and content to improve user analytics sessions. Participants learn how to place contextual keywords in the content to be relevant for the search engines.

• Copy, visuals and content elements · Lecture
• Creating content blocks · Workshop
• Presenting SEO content blocks · Group Activity

Module 4 – Creating the Article Strategy for User Session Opportunities

This module introduces participants to user sessions and revenue opportunities. Participants learn how to construct the SEO article structure and flow for content block placements. Participants learn how to activate users to stay on-site with relevant content and ads.

• SEO article flow strategies · Lecture
• Structuring an SEO article for the SERPs · Workshop
• Presenting a structured SEO article · Group Activity