SEO

This Classroom SEO Training will help you to learn and understand the latest best practices after Google Panda, Penguin, Humming Bird, and all latest Google algorithm updates (These algorithm updates shakes the SEO world. If you’re a fresher just ignore them).

What Will You Learn in this SEO Training:

SEO is a vast and ever-changing field. What is effective today, may not be working tomorrow. SEO can be mastered by learning the basic core rules which are stable and will not change ever. Below are some topics out of our SEO Course in Jaipur.

Outline:

Getting Started with SEO

• Understanding how the search engine works?
• How do search engine rank web pages?
• What actually SEO is?
• What is Local SEO?

Keyword Phrases – the Cornerstone of an SEO Program

• Understanding the concept of keywords
• Introducing keyword phrases
• The keyword research process
• Determining the competitiveness of the keyword phrase

Search-Friendly Website Architecture

• what site architecture means to SEO
• Domain name
• Domain Age
• Url – static, dynamic & SEO friendly

On-page Optimization

• Understanding Meta tags
• Webpage accessibility issues
• HTML tag optimization
• Writing effective title tags
• Writing meta-description tags
• Mobile SEO Optimization

Effective Content writing

• What is good about the content?
• Content writing strategies
• SEO content optimization
• Content structuring

Link Popularity and PageRank

• Understanding link popularity
• What is Google PageRank
• Best ways to get links
• Linkbait

Website performance and Server issues

• Hosting issues
• IP issues
• Domain name issues
• Performance Optimization best practices

Measuring the Success

• Why rankings are a poor measure of success
• Conversions and setting up goals
• Decision making via analyzing traffic data

Tools Covered in the Course

• Google Webmasters
• Google Analytics
• Tools for Keyword Research
• SEO Auditing Tools

Overall SEO Strategy

• Additional Resources & Tools
• Reviewing top techniques for SEO success