SEO for Small Business

by Web Training Courses Claim Listing

Our course is offered as a beginner SEO course for people keen on learning the basics. Our local SEO training class is geared around covering the main principles that make up the most important factors.

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img Duration

1 Day

Course Details

Our course is offered as a beginner SEO course for people keen on learning the basics. Our local SEO training class is geared around covering the main principles that make up the most important factors.

 

On completion of this course, students should be able to demonstrate an understanding of the following:

  • Learn a bit about Digital Marketing and the difference this makes to our marketing strategy today

  • Learn about the key concepts of Search Engine Optimisation (SEO) from an organic perspective ie without purchasing advertising (PPC)

  • Learn about keywords and key-phrases and their deployment

  • Learn about the on-page factors which are related to how a search engine can find your site, title tags, keywords, meta description etc

  • Learn about the off-page factors which are about link optimisation and how to build good anchor links and a varied link profile

  • Learn about the search engine monitoring consoles for Google and Bing and the basics of using Google Analytics for website monitoring

  • Melbourne CBD Branch

    155 Bourke St, Melbourne CBD, Melbourne

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