SEO Masterclass

by Pearce Mayfield Claim Listing

Search Engine Optimisation (SEO) is the process of increasing both the quality and the quantity of traffic to the website. A well-optimised site can get a higher rank and will be able to drive more traffic from search engine.

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img Duration

1 Day

Course Details

Search Engine Optimisation (SEO) is the process of increasing both the quality and the quantity of traffic to the website. A well-optimised site can get a higher rank and will be able to drive more traffic from search engine. SEO (organic) is free, while in PPC user have to pay for search engine ads.

 

Delegates Will Learn:

  • The importance of SEO
  • How to find and choose the right keywords?
  • Learn how to optimise your website to drive more traffic
  • Understand the KPIs for link building

 

In our 1-day SEO Masterclass, delegates will gain knowledge about Google algorithms such as Panda, Penguin, and Hummingbird. They will also understand the usage of meta title and meta description, mobile SEO, tools for backlink analysis and the link bait techniques which will help them to perform off-site SEO.

 

Course Outline:

  • Module 1: Introduction to SEO
  • What is SEO?
  • Module 2: The Importance of SEO
  • Understand the Importance of SEO
  • Define SEO Rankings
  • Strategies of Customising an SEO Plan
  • Factors of Business
  • Mapping Products and Services
  • What is Content?
  • Factors of SEO for Raw Traffic
  • Module 3: Search Engines
  • History and Evolution of Search Engine
  • Understand Web Crawler and Indexing
  • What is Adaptive Search?
  • Algorithms
  • On-Page Algorithms
  • Whole-Site Algorithms
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Queries: Navigational, Informational, and Transactional
  • Define Information
  • Understand Achieving Organic SEO
  • Module 4: Finding the Correct Keywords
  • Basics of SEO Copywriting
  • Choosing Keywords
  • Research
  • Keyword Targeting
  • How to Find the Best Keywords?
  • Keyword Research Tools and its Benefits
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting and Using Keywords
  • Avoiding Keyword Cramming and Contrivance
  • Module 5: Onsite Optimisation
  • Anatomy of Optimised Copy
  • Understand Meta Title and Meta Description
  • What is URL Structures?
  • Define Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing Length in SEO
  • Negative Rankings Factors
  • Site Changes that Affect SEO
  • Module 6: Building Links
  • What is Link Building?
  • Goals of Building Links
  • Define KPIs for Link Building
  • Managing Link Building
  • What is the Link Analysis?
  • Linking
  • Backlink Analysis Tools
  • What is Link Bait and its Techniques?
  • Module 7: Social Media
  • What is Social Media?
  • Elements for Integrating your Social Media Strategy
  • Understand Network Building
  • LinkedIn, Facebook, Twitter and SEO
  • Module 8: Mobile SEO
  • Understand Mobile SEO on Different Platforms
  • Reading Branch

    Reflex, Cain Road, Reading

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