Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.
DurationEnrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.
Learn how to write for the web and track and measure your success. Build authority in your niche, and understand the detailed breakdown of the technical considerations to transform your website.
Through a combination of lecture based learning and practical workshop exercises you will gain tools to create your own SEO strategy. Part of the course will also examine industry leading tools and how professionals rise above their competitors.
Course Outcomes:
By the end of this course you should be able to:
UAL Creative Computing Institute working with Alan Turing Institute is looking for 10 musicians who already work with computers, to take part in 3 in person London workshops.
This course is perfect for any beginner who is interested in promoting and marketing themselves as an artist/designer/maker using social media. This short course will introduce you to different ways to promote yourself and your art and design work using digital platforms and social media.
Completing this course will give you a solid understanding of basic digital marketing principles, when and why to use them.
SEO techniques for technical optimisation, content optimisation, offsite optimisation and competitive research. We cover essentials for the SEO toolkit, such as Google’s Search Console, PageSpeed Insights, Keyword Planner and Structured Data Markup Helper.
Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers
Having a coherent and vibrant digital strategy is a crucial part of any forward- thinking organisation’s marketing mix. This course allows you to develop your company’s digital presence by developing the knowledge required to leverage different forms of social media effectively and enable you t...
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