SEO Short Course

Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.

Learn how to write for the web and track and measure your success. Build authority in your niche, and understand the detailed breakdown of the technical considerations to transform your website.

Through a combination of lecture based learning and practical workshop exercises you will gain tools to create your own SEO strategy. Part of the course will also examine industry leading tools and how professionals rise above their competitors.

Course Outcomes:

By the end of this course you should be able to:

• Understand how search engines like Google discover, index and rank websites
• Develop and understand content marketing and the relationship between SEO, PR and social media
• Gain knowledge of the tools, resources and techniques used by the professional SEO