SEO Training

A search engine optimization (seo) training course for malaysia, upskills a marketer to be skilled in target marketing using digital tools and internet and web technologies. The skilled malaysia seo marketer will know how to use search marketing to do prospecting effectively to reach and get qualified prospects and leads for the malaysian market. 

Search Engine Marketing (SEM)

Product or brand managers need to be upskilled with search engine marketing (SEM) skills. This is because SEM work is essentially a sales conversation laying out the features and benefits of the product to prospects online. This sales conversation is structured to fit the search engine AI formula (user intent and context keywords, content and tech) for a particular user need using SEO techniques and Google Ads.

Digital Sales Funnel

Building this sales funnel means that the marketer skilled in the 4Ps of marketing , will be upskilled in applying relevancy, context and user intent and interest from their regular marketing work to digital prospecting work. This helps eliminate wasted costs on marketing collaterals and improve sales productivity.

The skilled SEO marketer can show stakeholders the direct impact of their SEO marketing expenses to results. It is a direct correlation between tasks, expenses and results. This is digital transformation for marketing.

SEM SEO Metrics and Results

It is measurable and trackable with detailed analytics to answer business and financial managers on ROI and ROAS on marketing expenses and spending. This enables improved calibration and alignment of actions and resources for the desired business results. Web analytics is an example, besides other analytics sources and systems.

This is the new data driven era of performance marketing, removing the ambiguity of marketing actions to clearly measurable results. Rhetoric can now be accounted for and ambiguity removed, with the clarity of data driven digital marketing.

SEO and Digital Marketing Training Needs Assessment

You can try out an example of digital skills for marketing requirements. Our Training Needs Assessment quick test is a good guide on these needs.

What can participants learn from this SEO training course?

Participants will learn how to use modern digitalized tools and resources to manage and control marketing activities for the desired business results. For example,

• How to identify what people are researching about a product and service?
• How to out perform competitors online to get attention on people’s intent and interest?
• How to measure and improve your performance in the search engines results pages (SERPs)?

Why should participants know how to use SEO tools and resources?

Among today’s marketing platforms, search engines are the biggest marketing platforms online. These search engines have different formulas or algorithms.

A marketer needs to understand the logic of these algorithms in layman terms. This understanding will help in the effective performance in the SERPs for marketing results. The skilled SEO Marketer can then deliver very targeted marketing messages to attract and move prospects in the sales funnel.

The SEO tools are rich with many different dashboards and functions. A skilled marketer, with the knowledge of SEO task management, will know how to select and use these SEO tools for optimal marketing results.

These technology platforms can be tricky and complex to use if the teams are not skilled in what to do. Especially so with the underlying AI (artificial intelligence) and automation with those tools.

This is similar to the usage of Word, PowerPoint and Excel for those not trained in these productivity tools.

It is about how well the product’s share of mind is managed in the target audience’s various media platforms.

How well the product is positioned online to answer the needs of the target audience when called on for a solution.
And how well the business can measure the effectiveness of these sales and marketing activities.

Corporate SEO Training Course Objectives

This SEO training course for Malaysians is an introduction to SEO goal setting, task management, tools and related skills for the Malaysian market.

Participants will be upskilled to meet the challenges of product management and promotion activities and tasks to reach their target audience.

Learn the skills to optimize product information to acquire prospects and funnel them to you by search engines like Google.
Adopt and be skilled in the digital tools available to plan, monitor and control sales and marketing activities for a business.
Transform your business and teams to be digitally smart and ready to face and manage the global digital advertising and marketing giants in the digital economy.

SEO Training Course Learning Outcomes
Participants will learn how to:

• How to create highly relevant webpages and assets for competitive search performance in prospecting
• How to use brand drivers on Google Ads and Properties to attract qualified leads
• How to use digital tools to manage and control marketing activities, performance and costs.
• How to monitor and manage digital teams to deliver to their metrics and business requirements.

This will result in:

• Improved qualified leads generation
• Controlled cost per acquisition (CPA)
• Measurable ROI on expenses
• Better allocation of the AP budget for clear results
• Improved sales and marketing productivity

Corporate SEO Training Course Targeted Participants
This training is meant to upskill personnel or employees familiar with the sales, marketing, publicity or annual advertising and promotion (AP) budgeting activities in the following roles:

• Product Management Teams
• Advertising and Promotion Teams
• Sales and Marketing Teams
• Corporate Communications Teams
• Aspiring Data Scientists
• Copywriters and Content Creators
• Webmasters

These are the usual interrelated teams that deliver business development and growth goals. This training will calibrate and align them on the digital activities, tools and systems for business development and jobs or tasks assignments.

This training is not recommended for:

• People who are not familiar with activities in sales, marketing or advertising
• People unfamiliar with business development objectives and goals setting
• People unfamiliar with the scientific method
• People who want to make money overnight

Corporate SEO and Search Marketing Training Course Malaysia Lesson Plan and Methodology

Learning Method

• Short lectures on subject matter
• Facilitated interactive discussions
• Group activity
• Case studies and exercises
• Goal Setting and Cost Controls
• Digital tools and platforms hands on usage workshop
• Google Marketing Platform (Ads, Analytics, Tag Management etc)
• Online Platforms Google My Business (GMB), Yelp, YouTube etc
• Google Ads, Ahrefs, SEMrush Keyword and Content Research Tools
• Content Creation Automation Tools
• WordPress, HTML and CSS
• Screaming Frog, GTMetrix, Google Webmasters Performance Audit Tools
• Quizzes to test for understanding

Training Course Language

Will be in English.
Can be done in Malay if requested.

Participants to Bring

WiFi capable laptop with Google Chrome browser installed
Windows 10 or
Mac OSX
Personal Gmail account for workshop

Kognifi’s Corporate SEO and Search Marketing Training Course Plan Content and Schedule

Day 1 – Corporate SEO Search Marketing Planning Skills

• Module 1 – Know the SEM, SEO and Sales Funnels framework, factors and jargons used
• Module 2 – Using digital tools to create the SEM SEO strategy and brand drivers
• Module 3 – Understanding Quality Scores and its application in SEM SEO.