SEO Training Course

Search Engine Optimization (SEO) is widely used technique of digital marketing over the internet. SEO tricks & techniques enable the website owners to rank higher in search engine result pages (SERPs).

That is to say, “higher the visibility in search engines, probability of being visited by great amount of audience. Ranking higher in search engines is a complex process can only be possible through Search Engine Optimization (SEO) techniques.

Course Content:

• Introduction to SEO
  • What is SEO
  • What is a search engine
  • Anatomy of a search engine
  • Types of search engine
  • Primary search engines
• Search Engines and their Algorithms
  • Important search algorithms
  • Retrieval and ranking in SEO
  • Search characteristics
  • How search engines work
  • SEO means hard work!
• Types of SEO and How They are Used?
  • White hat SEO
  • Black hat SEO
  • Gray hat SEO
  • What you need before Starting SEO for a Website
  • You need a website
  • Installing WordPress
  • Exploring WordPress
  • WordPress themes
  • WordPress extensions
• The Theory Behind the Long Tail Search
  • What is long tail search?
  • How the long tail act
  • Characteristics of long tail keywords
  • Broad head vs. long tail
• Importance of Keywords for Your Website
  • Why keywords are important
  • Research of keywords
  • Selecting keywords
  • Natural language
  • Boolean searches