This introductory short course designed for small business owners covers the foundation skills required to promote a small business through online promotion and social media.
DurationCourse overview
It is a known fact that no business can survive unless it has customers. The questions are, who are your potential customers, how do they know about your business and what gives you a competitive edge over your competition?
This five session learning package is a combination of two short courses that are also available as standalone programs:
Promotion for Small Business
The first two sessions of this program we focus on Promotion for Small Business. You will be guided through an introduction of the basic concepts of understanding the “marketing mix” and how that relates to you, focusing on understanding who your target markets are, how they think and how this affects your approach.
There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success.
We will spend time evaluating the strengths, weaknesses and influences on your business and how to work with these to help your business. Once we have the understanding of these elements we will discuss the basics of traditional forms of promotions as well touch on your digital strategy.
Basics of Online Promotion and Social Media
In sessions 3-5 we will focus on Online Promotions and Social Media. Have you heard of the following; SEO, SEM, PPC, Blog, Keyword, Google Ads, PageRank, Backlink, EDM, Boosted Post, SnapAds or even Hashtag?
Do you really know what these mean? More importantly would you like to learn why and how these tools help to build a better online presence for your business?
Each of the sessions in this program aim at demystifying and providing some basic practical experience in the complex world of online promotion. We will finish off discussing the basics of social media for business and how this can be used to support your overall marketing strategy.
As this program is designed for both business owners and those in a position of building brand awareness it is also recommended as a professional development course.
Course outcome:
Statement of Participation
Vision, purpose and values
Though our form has changed many times throughout our proud history, our vision and purpose have stayed the same.
Our vision
At TAFE Queensland our vision is to be the leading provider of vocational education and training that is at the heart of community success.
Our purpose
Though our form has changed many times throughout our proud history, our mission has remained true: to deliver quality education and training that enables the careers of our students and the development of the industries and communities we serve.
Our values
By holding true to these values and keeping customers at the centre of everything we do, we will continue to strengthen TAFE Queensland's reputation as a leading provider of high quality education and training.
This course is relevant for founders, business owners, marketing professionals and leaders looking to adopt a brand-first business approach and connect with customers in a reliable and meaningful way.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.
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