We have what every company is striving for: sales and marketing working as one. Our smarketing process helps clients achieve full alignment to capitalize on more opportunities.
When sales and marketing are in alignment, big things move fast. We have what every company is striving for: sales and marketing working as one. Our smarketing process helps clients achieve full alignment to capitalize on more opportunities.
Every member of our team has more than 20 years of experience, letting us adapt to fit your company’s stage of growth. We know not everyone is familiar with the term smarketing. It was coined in the early 2000s, but has existed in strong selling companies before then.
Smarketing is defined as the integration of sales and marketing teams within an organization, but what it really translates to is less arguing and more selling.
It’s all about creating common language, clarity of vision and effective communication processes between your sales and marketing teams.
Christian founded Exigo in 2014, but his mission started long before that. He made his first sale, teaching his Grandmother to ride a skateboard, at the age of five. Later in life, Christian spent 15 years in high-end jewelry sales leadership.
He worked closely with marketing professionals from Breitling, David Yurman, Rolex and Simon Properties. Together, they created “wow factor” events and campaigns that would take his store to the second-highest grossing position nationwide.
In 2014, Christian began his consulting firm, providing sales training and implementation, while still working closely with marketing departments and vendors.
The objective of this online class is to inform students as to new and successful ways to market their company successfully. This class demonstrates successful techniques in marketing a company to get the best results at the least expense.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.
From beyond the walls of the classroom and into a real-life creative studio, this hands-on experiential course will walk students through the steps of designing a jewelry collection through the Kendra Scott lens.
Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
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