Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships.
DurationStudents take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information.
Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.
With the strength of a NorQuest College education, our learners have the skills and confidence to further their studies, begin new careers, provide better lives for their families, and make valuable contributions to society.
At NorQuest, we have a unique ability to provide students with the skills Alberta needs in a supportive and inclusive environment. And with input from industry, business, and the public sector, we make learning relevant and rewarding.
We understand that our learners come with varying levels of education and we assist them at the times and places that meet their needs, whether that is in the classroom, via distance learning or continuing education.
We help identify their strengths, work on their areas of need, and move them towards exciting learning paths and life-changing careers. Our post-secondary diploma and certificate programs offer careers in health, community studies, and business.
We also uniquely deliver to the increasing demands of our economy. Thanks to our workforce-relevant programming, the average diploma graduate from NorQuest College earns $15,100 more than a high school graduate at their career midpoint.
In addition, research shows that NorQuest College and our students added $471.4 million of total income to Edmonton’s regional economy. These outcomes are based on a 2016-17 study conducted by Economic Specialists International.
Located on traditional lands referred to as Treaty 6 territory, we serve 21,162 learners. This translates to 12,112 full-time and part-time credit students, and 9,050 non-credit or continuing education students, including assessment examinations.
As a regional steward, we provide access to adult education in Edmonton and the surrounding region. Our services reach from Drayton Valley in the southwest, to Whitecourt in the northwest, and to Wetaskiwin in the southeast, encompassing 26 communities. In all, three regional campuses complement our two Edmonton campuses.
We are proud to embrace diversity and honour inclusiveness:
Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.
Digital Marketing training is offered by NR Digital Branding for all skill level. Our goal is to approach digital marketing topics in a way that makes sense for locally owned, small organizations across Canada.
This digital marketing planning course has the primary objective of making you aware of the importance of having a long-term vision (12 months) of your marketing strategy in order to calmly apply your action plan and measure the impact.
This training aims to equip students with the knowledge necessary to understand the positioning of this practice in a context of marketing strategy and proceed with the implementation of SEO improvement tactics.
This course provides the student with an overview of social media its evolution and how it has come to occupy such an important role in how companies do business and connect with their customers.
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