Social Media and Digital Marketing

This course is for anyone interested in developing their skills in social media for business; whether you're already working in a business, preparing to enter the workplace, or looking to change careers.

• Social media has become an essential tool for marketing and has made businesses more visible than ever.
• Get up-to-speed with the essentials of digital marketing and learn how to get the most out of social media by developing your digital marketing to grow your business.
• You’ll create your own digital strategy and get simple tips on how to make it come to life.

It's ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy.

• You’ll be part of our community; one that promotes discussion and collaboration, and encourages experimentation and the constant swapping of ideas.
• Benefit from learning with an experienced tutor who has established links to the profession and significant experience working in varied practices.
• With a limited class size you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your designs at home or work.
• On successful completion of the course you will receive a certificate of attendance.

What you’ll study

• This course will provide you with an understanding of how the main social media platforms work; from Facebook to TikTok, and from Instagram to LinkedIn, you'll consider how to create a digital and social media strategy.
• You'll learn how to use the most popular social media channels and how to stand out from the crowd to make those all-important sales.

During this course you will:

• Create your brand, USP and map out your ideal customer
• Understand the importance of creating content
• Get started with an email marketing strategy
• Learn how to get your business found on google
• Practice telling your story and engaging customers on social media
• Look at effective use of social media
• Understand how to monitor your efforts and the best tools to do this, using Social media analytics and google analytics
• Consider how to create an effective strategy.

It's delivered through classroom activities, real-life examples and group discussions.

By the end of the course, you'll be confident in using social media and understand how it all fits together with your digital marketing strategy.

You'll leave with the confidence to nurture your existing customers, find new ones, execute a social media strategy, and measure it's impact.

You'll also receive a certificate of attendance when you complete the course which is a great way to enhance your CV.

Careers and employability

• On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.

Campus and facilities

• You will find modern teaching spaces and group study environments to develop your ideas and skills.
• You will receive an email one week before the course starts with joining instructions on where to go for the first day.
• You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.

How you’re taught

• This course will be delivered in person on Nottingham Trent University city campus.
• You will receive 10 contact hours of quality tuition with an experienced tutor.
• 97% of previous course attendees were satisfied with the course, received the attention they needed and would consider doing another short course at NTU.