Social Media Course

Learn from the experts in social media. All our social media marketing training is bespoke, so if you would like us to run training for Instagram, Twitter, Facebook or LinkedIn, or around a particular strategic challenge, just let us know ahead of the session and we’ll come up with content and activities to suit.

Discover the secret to persuasive copywriting on the web

• Social media is constantly evolving – new platforms, new features, and new ways of reaching your target audience. But which approach is right for your business?
• In this session we’ll give you the confidence to use the latest social media trends, tools and techniques, leaving your team better equipped to get results from your social media activity.
• Always focusing on your business objectives, our workshops will be fun, practical, and full of tips you’ll be able to apply straight away.

What’s our approach to social media training?

• With plenty of best practice examples from your sector to inspire you, plus fun activities to complete before, during, and after the session – we make sure it all sinks in.
• We’ll also check in with you following the social media workshop to find out how you’re getting on, and create social media guidelines to share with new members of your team.

Introduction to social media
Group intros and discussion, to get a feel for people’s understanding of social media and the challenges they face

• Focus on key platforms: Facebook, X/Twitter, LinkedIn and Bluesky, plus visual platforms Instagram and YouTube. What content works and who is using them brilliantly in your sector?
• How to create engaging content: the copy that encourages people to respond and share and the importance of using images and video content in your posts
• Essential social media tools to help you save time and get results
• Plus! Fun activities before, after and during the session..

Advanced social media

• This session is about being more strategic – using social media advertising, dealing with negativity, setting goals, and running campaigns. You have the basics, now it’s time to really make your social media activity as effective as it can be.
• Group discussion about objectives and challenges
• Strategy basics: your objectives, your audience, your channels, your resources
• Using social media advertising to reach a targeted audience
• Dealing with negativity online. What problems should you expect? How can you stop them escalating? What can you do in advance to stop this happening?
• Your social media toolkit. The time-saving tools that help you plan, create and schedule content, and report back on activity