Social Media – Facebook and Linked In Course

The focus of these courses is to help you use Facebook and Linked In to promote and develop your business. There are over 15 million Facebook users and over 10 million LinkedIn users in Australia, with most of them in the 25 to 34 year age bracket.

And some of them (or a lot of them) could be your customers/clients.

Participants will learn how to:

Part 1 – Planning and Strategy:

• Set your goals for your Facebook page.
• Plan a strategy for your Facebook page.
• Develop and understand your marketing funnel.
• Develop and understand content pillars for your business.
• Develop and understand customer / buyer personas for your business.
• Learn to use those content pillars and buyer personas for effective content.
• Learn lots of tips for effective content creation.
• State the differences and benefits of Facebook ads versus boosting posts..
• Maximise SEO (search engine optimisation) for your Facebook page.
• State best-practice strategies for log-ins and effective page management.

Part 2 – Hands-on:

• Create a Facebook page from scratch.
• View and change page settings (security and more).
• Post effective content – comments, photos, links, videos, etc.
• Use ‘Facebook Live’ for engaging, live video.
• Use Facebook’s ‘Marketing Calendar’ to schedule content.
• Use Facebook’s ‘Business Suite’ for better page management.
• Use mobile devices for managing your Facebook page and its content.
• Create, edit and use events to promote business activities.
• Use Facebook ads to promote your Facebook page and get more ‘Likes’.
• Boost your posts for targeted Facebook users.
• Investigate Facebook apps to extend your page further.
• View Facebook pages from similar businesses to get ideas.
• Use strategies and ‘tricks’ for a better Facebook page.
• Track the success of your Facebook page with Insights.
• Consider other tools: Twitter, LinkedIn, Hootsuite, etc.