Social Media for Business

Social networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers. 

This course will prepare you for success in social media campaign management, audience engagement and content communications.

Course Objectives

• Learn about various networks, apps, and marketing and branding techniques 

• To plan goals and objectives for a social media campaign

• To engage an audience through social media channels

• To write and prepare appropriate content

• To plan editorial calendars for social media channels

• To utilize third-party web services to implement social media campaigns

• To measure and analyze the effectiveness of a social media campaigns

Prerequisites

There are no specific prerequisites for taking this course.