This course will prepare you for success in social media campaign management, audience engagement and content communications.
DurationSocial networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
Course Objectives
Learn about various networks, apps, and marketing and branding techniques
To plan goals and objectives for a social media campaign
To engage an audience through social media channels
To write and prepare appropriate content
To plan editorial calendars for social media channels
To utilize third-party web services to implement social media campaigns
To measure and analyze the effectiveness of a social media campaigns
Prerequisites
There are no specific prerequisites for taking this course.
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The Certificate in Digital Marketing is ideal for those searching for an entry level marketing position or those seeking an understanding of the subject. Students will gain the knowledge necessary to meet the challenges and opportunities faced by today’s marketing specialist.
The Digital Marketing Professional Bootcamp is designed to jump-start the careers of students who are new to digital marketing, upskill traditional marketers, and reskill career changers.
Computer Training Source Inc. has Digital Marketing training programs approved for funding by the Workforce Innovation and Opportunity Act (WIOA) and the Trade Adjustment Act (TAA). The below programs are approved for WIOA and TAA training grants.
This program will provide students with the skills to build digital marketing channels for an effective, customer-focused strategy and utilize applications and tools to create content, build a web presence and measure and analyze online performance.
This is a process that will help you Intentionally and predictably transform ice-cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this Bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.
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