Social Media for Business

by Borough of Manhattan Community College Claim Listing

This course will prepare you for success in social media campaign management, audience engagement and content communications.

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Course Details

Social networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers. 

This course will prepare you for success in social media campaign management, audience engagement and content communications.

 

Course Objectives

  • Learn about various networks, apps, and marketing and branding techniques 

  • To plan goals and objectives for a social media campaign

  • To engage an audience through social media channels

  • To write and prepare appropriate content

  • To plan editorial calendars for social media channels

  • To utilize third-party web services to implement social media campaigns

  • To measure and analyze the effectiveness of a social media campaigns

 

Prerequisites

There are no specific prerequisites for taking this course.

  • New York Branch

    25 Broadway 8th Fl, New York
  • Teacher's Name
  • Linda
  • Teacher's Experience
  • Linda Wong is an Art Director/Graphic Designer and an Instructor based in New York City, New York. As an Art Director/Graphic Designer, Linda produces outstanding work for magazines, graphic design, and advertising companies, and specialize in brand campaigns, corporate identity packages, marketing collateral and advertisements for both print and digital. As an Instructor, Linda lectured in the latest computer software programs to corporations, colleges and professionals on live audience, live online webinars and hands-on computer training on both Mac and PC operating systems. Expertise Lectured in the latest computer software programs to corporations, colleges and professionals; Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat, Microsoft Word, Microsoft Publisher and Microsoft PowerPoint on both Mac and PC operating systems. Plus, I lectured on Visual Communications and Packaging Design to colleges and computer trade schools. Degrees B.F.A. New York Institute of Technology A.A.S. Fashion Institute of Technology School of Visual Arts
  • Gender
  • N/A
  • Teacher's Nationality
  • N/A

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