Social Media Marketing

Overview:

Want to understand the latest techniques for advertising on social media platforms? Want to be able to bring your business in front of target audiences at both the local level and beyond? Jump into the world of posts, GIFs and memes with our Social Media Marketing program.

Social media platforms are some of today’s largest marketing channels. Explore both the front end and back end of popular sites such as TikTok, Instagram, Facebook and Twitter in this online program.

Within the framework of a marketing and communications lens, learn to create engaging content, set up paid campaigns and analyze your account analytics.

Attend scheduled online classes where instructors guide you through both theory and hands-on work, giving you ideas and skills you can immediately implement in your organization.

Courses include group work and collaborative discussions, as well as projects designed to be real-world and fully applicable beyond the classroom. The program consists of three short courses that can either be taken individually or together to receive a document of achievement.

Social media marketing is its own pillar in any organization’s marketing plan. This program is a great fit for those new to marketing or those with a marketing background looking to augment existing skills and stay current with the evolving digital marketing world. It provides a complementary skillset to office administrators or those in human resources.

Do you know which platform fits your target audience best? Gain an understanding of today’s most popular social media sites, and the best practices for each, as well as the apps and plug-ins that support content creation and analyzation (Sprout Social, HubSpot, TapInfluence).

Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.