Social Media Marketing

With the rise of mobile internet and eCommerce, it is critical for professionals to retool themselves to capture the new Internet-based economy's opportunities.

Course Objectives:

Upon completion of the course, the candidates will be able to:

• Monitor social media activities.
• Identify types of social media platforms, tools and their operations.
• Propose improvements to marketing and promotions through social media engagement.
• Describe the organizational policy and procedures for social media use.
• Prepare documentation to collate past outcomes of social media marketing activities.
• Name the rules and regulations and terms of use of specific social media platforms.
• Participate in social media marketing campaign activities.