Social Media Marketing

Learn the latest & best techniques to create an effective social media strategy with Linkedin, facebook, Twitter, instagram & more

On this course you will learn to improve your brand’s presence by creating, growing and sustaining a loyal community. We showcase and teach the latest techniques to facilitate: attracting larger audiences, using earned media to spread the word and encourage people to share your message across their social networks.

With a solid strategy and by using linkedin, facebook, twitter, google plus, instagram and others, you’ll learn to fully leverage social media to create trusted messaging that harnesses the power of coming from a “friend” while providing added value.

Course outline for Social Media Marketing Training

Social Media Marketing for your specific needs
Defining a personalised outcome
Different Approaches to Maximise ROI
Communicating effectively for your company
Comparing the platforms (Facebook, Twiiter, Google and the others)
Building your achievable solution
New branding guidelines for social media

Twitter, Tweeting and Twits
Creating an up-to-date brand presence
Ignoring the interface
Engaging tweets & Rich Media
Followers, Retweets and frequency
Presence, Following & sheep
Power Tools for Twitter

Facebook
Attracting & engaging fans
Defining your outcomes and objectives
Friends, businesses and countrymen
Facebook for business pages
High-quality posting and frequency
Rich media & presence

Google+
Building an Effective Google+ Profile
Marketing on Google+
Hashtag Horror
Relevant conversations and communication
Compelling storytelling through Google+
Communities, Locality & reviews

Instagram and other image sites
Engaging Instagram shoppers
Create calls to action through your story
Determining the Right Platforms
Showcasing products and services
Demonstrating high value through fun
Adding Tumblr & Pinterest to the mix

Measuring and Managing Your Progress
Set goals and measure your ROI
Encouraging and Tracking traffic
Social media management
The top 4 tools for the job
Social automation apps
Google+, Facebook & Twitter analytics