In a few short years, social media has fundamentally changed the marketing landscape allowing anyone to engage with prospects, customers, vendors, employees and fans.
In a few short years, social media has fundamentally changed the marketing landscape allowing anyone to engage with prospects, customers, vendors, employees and fans.
This certificate gives you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on investment.
These courses cover planning, content strategy, search engine optimization and analytics, and prepare you to create a successful social media strategy.
To earn the certificate, you must successfully complete all of the following courses: (It is recommended that you take these in the following order)
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Whatever your situation, we make it a priority to provide services, scholarships, and financial aid resources to meet your needs. At Minneapolis College, we remove the obstacles to your success. We strive to eliminate barriers, build bridges and cross them together. We're here to get you there!
This 1-day course begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, and Pinterest), and helps you to make a plan for how to market a business on social media.
Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.
Google has announced that its Universal Analytics platform will be discontinued in July 2023. In its place is Google Analytics 4, a new privacy-focused analytics service that is very different from its predecessor.
The digital marketing world changes constantly. With University of Minnesota Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.
Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
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