Social Media Marketing Course

Do you know that there are over 4.6 million social media users in Singapore — a figure which represents almost 80% of our population? Or that the average user in Singapore spends 2 hours and 8 minutes on social media?

From Facebook, Instagram, LinkedIn and YouTube, to blogs, forums, TikTok, Pinterest and SnapChat, social networks have dominated our cultural landscape. While most of the major brands have a robust social media presence, start-ups, SMEs and even individuals have started to build their own brand presence on social media.

How can you or your business tap on to this growing trend?

This fun yet intensive and interactive 2-day Social Media Marketing workshop will equip you with the frameworks, concepts and tools needed to succeed in social media.

Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. Conducted by an experienced marketer and social media veteran, it will include a mixture of team exercises, brainstorming sessions and individual practice.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Course Highlights

In this Social Media Marketing course, trainees will learn how to:

• Assess need for Social Media and select the right social media marketing channels
• Develop a social media marketing plan comprising the six-steps of Discover, Define, Develop, Deliver, Measure and Manage
• Craft an in-depth customer persona, and use it as a base for social media content creation
• Map out their social media marketing goals on a digital marketing funnel, and identify the right KPIs, social media channels and content types for each stage of their customer’s buying journey
• Access practical and free online research tools to sharpen their targeting and precision in social media content creation
• Tap on free content tools and techniques to optimize their social media campaigns for both search engines and social media platforms
• Deploy viral storytelling strategies to improve the shareability of their social media content
• Implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
• Establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
• Plan and sustain their social media content calendars and activities through developing a content calendar and deploying scheduling tools
• Manage day-to-day social media activities to grow their online communities, engage members, sustain relationships, and foster brand loyalty and advocacy

Course Objectives

By the end of the class, trainees will be able to:

• Assess need for Social Media and select the right social media marketing channels
• Create detailed customer avatar to determine most suitable social media content types, styles and modes of delivery
• Choose right social media content objectives and construct social media content storyboard
• Evaluate and consider suitable social media content storytelling tactics and tools
• Plan and sketch content for one long-form and one short-form social media channel
• Demonstrate ability to use Facebook Ads Manager to create Ads with the right marketing elements
• Analyse and Interpret Social Media Analytics
• Design and Develop Social Media Community Management Plan