Social Media Marketing Course

Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.

In this course, you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results.

Through weekly online classes, you will gain insight into how social media executives manage social media accounts to promote their brand. There will be an emphasis on developing consistent content and narrative and you will be encouraged to create your social media marketing strategy at the end of the course.

On this course, you will learn how social media marketing can be useful to a professional social media strategist. If you would like to learn how to get the most out of social media and create engaging content across all platforms, whether its for your professional role or your own business, this course is for you.

Course Outcomes:

By the end of the course you should:

• Establish a sustainable presence on the social media platforms relevant to your business
• Schedule and create content across platforms with a consistent narrative and tone of voice
• Increase engagement with your target market across social media platforms
• Execute a social media strategy or a campaign and measure its impact using metrics
• Understand online copyright and social media policies and best practice for social media