This course offers an in-depth exploration of visual strategies for your social media marketing.
Whether you are just starting out or already running a business, having an online and social media presence is essential. While most of us know in theory that we need a marketing plan, a social media strategy, a consistent post schedule, and engaging reels for TikTok, the reality is that every business is unique, and your approach should reflect that.
One constant across all online presences is the importance of visuals—photographs, images, and graphics. With attention spans shorter than ever, your audience will move on within seconds if they are not engaged—they see images first and then only start reading the text. If you can't captivate their attention, you risk losing potential customers. Generic and overused stock images, or AI-generated visuals, can do more harm than good, even if they seem like an affordable option.
In this course, we will explore different types of content suitable for your specific needs and audiences, how to create it or where to source it, how to develop the right visual strategy for your online presence, what tools to use, and how to implement it immediately. By the end of the course, you will have an outstanding online presence.
By the end of the four-week course, you’ll be able to:
Recognise the critical role of visuals in social media marketing.
Choose the most effective type of visual content for your brand.
Produce high-quality, engaging visuals using various tools and techniques.
Implement a cohesive visual strategy across multiple social media platforms.
Assess and refine your visual strategy to maximise engagement and build trust with your audience.
Night school, evening classes, adult community education (ACE) – whatever you call it, people coming to their local secondary school after hours to learn together is a New Zealand tradition. Maybe they’re returning to learning, want to gain new skills and confidence, meet new people, keep mentally active, follow a particular passion or become more involved in their community – there are lots of reasons why people want to continue to learn. In this digital age, there’s a wide range of opportunities available for on-going study but getting together with a group of like-minded people to learn something new is hard to beat.
The Wellington High School Community Education Centre (CEC) is always looking for people with great skills to share their knowledge and experience with others and need talented, empathetic and inspirational tutors to deliver courses for adults and whanau. The following information will tell you more about the processes for setting up courses within our programme and what’s involved in being a tutor at the CEC.
Whether it's creating engaging social content, directing music videos, or producing large-scale corporate pieces, this course covers all aspects of the content creation process, and analysing its impact.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.
Welcome to social media marketing- with a difference. You will learn basic marketing strategy, how to build your brand, and all the ‘rules’ of the trade- and when best to break them.
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