Social Media Marketing for Small Enterprises: Visual Impact

Whether you are just starting out or already running a business, having an online and social media presence is essential. While most of us know in theory that we need a marketing plan, a social media strategy, a consistent post schedule, and engaging reels for TikTok, the reality is that every business is unique, and your approach should reflect that.

 One constant across all online presences is the importance of visuals—photographs, images, and graphics. With attention spans shorter than ever, your audience will move on within seconds if they are not engaged—they see images first and then only start reading the text. If you can't captivate their attention, you risk losing potential customers. Generic and overused stock images, or AI-generated visuals, can do more harm than good, even if they seem like an affordable option.

 In this course, we will explore different types of content suitable for your specific needs and audiences, how to create it or where to source it, how to develop the right visual strategy for your online presence, what tools to use, and how to implement it immediately. By the end of the course, you will have an outstanding online presence.

 By the end of the four-week course, you’ll be able to:

 Recognise the critical role of visuals in social media marketing.

• Choose the most effective type of visual content for your brand.

• Produce high-quality, engaging visuals using various tools and techniques.

• Implement a cohesive visual strategy across multiple social media platforms.

• Assess and refine your visual strategy to maximise engagement and build trust with your audience.