Social Media Marketing Introduction Training

Social media marketing, also known as digital marketing or e-marketing, is the use of social media platforms such as Facebook, Twitter, Instagram and TikTok, to build a company brand, drive website traffic and ultimately increase sales.

Social media marketing has transformed the way businesses are able to influence consumer behaviour, from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.

If you're not yet marketing your goods or service using social media, the chances are you should be. This one day course will show you how to understand the right channel to choose, define the audience effectively, avoid obvious social media mistakes, post effective content to any channel, understand the key challenges to engagement, build a top line social strategy and understand how to find and assess data on effectiveness. Our course applies both practical and hands-on techniques to build a social media marketing plan and your achieve your goals.

Course Outline
What is Social Media Marketing and Why does it Matter?

• What is social media marketing?
• Understanding the major social media platforms.
• Why businesses need to use social media for marketing
• Social media marketing and branding
• Keeping the platform happy and active
• Building an active and engaged audience

Understanding your Audience

• Who uses each social platform?
• Who else do they follow and engage with?
• Building a brand
• Which posts work, and which don't?
• How often do they want to hear from you?

Professional Branding and Content Creation

• Creating your tone of voice
• Platform specific content creation
• Customer differentiation
• Generating and prioritising content
• The importance of video and imagery
• Tools for creating great imagery
• Instagram marketing principles

Measuring your Impact

• Posting with purpose
• Basic analytics