Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
Duration?Course Objectives:
Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
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Topics Overview:
Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Report on social media activities and provide recommendations for continuous improvement of social media use
Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
Review and analyse customer behaviours, interests and demographics based on social media network data
Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies
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2-day in-class course with e-Learning component.
This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.
Since we entered Singapore in 2015, The Leadership Institute (SG) has been providing learners with a rich and diverse learning environment. Knowledge, creativity and hands-on experience have always been at our core, and we’re proud of learners who have grown, learn and create with us each passing day.
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