Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
Duration?Course Objectives:
Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
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Topics Overview:
Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Report on social media activities and provide recommendations for continuous improvement of social media use
Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
Review and analyse customer behaviours, interests and demographics based on social media network data
Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies
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2-day in-class course with e-Learning component.
This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.
Since we entered Singapore in 2015, The Leadership Institute (SG) has been providing learners with a rich and diverse learning environment. Knowledge, creativity and hands-on experience have always been at our core, and we’re proud of learners who have grown, learn and create with us each passing day.
As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Affiliate marketing is a digital marketing model that connects retailers with independent sales and marketers who are willing to invest time and money to sell their products. Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affil...
The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.
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