Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
?Course Objectives:
Cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement.
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Topics Overview:
Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Report on social media activities and provide recommendations for continuous improvement of social media use
Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
Review and analyse customer behaviours, interests and demographics based on social media network data
Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies
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2-day in-class course with e-Learning component.
This course can be also be offered as an in-company training course. In-house corporate training is more cost-effective and our training courses can be tailored and adapted to your corporate needs.
Since we entered Singapore in 2015, The Leadership Institute (SG) has been providing learners with a rich and diverse learning environment. Knowledge, creativity and hands-on experience have always been at our core, and we’re proud of learners who have grown, learn and create with us each passing day.
To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling social media marketing videos using just your smartphone.
This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
We partner up with businesses to co-curate a digital marketing strategy that works. Understanding its target audience goes beyond identifying segments to formulate digital strategies led by the customer journey, to send the right message at the right moment
Students will learn how to create Facebook, YouTube and Google Ads campaigns, and apply online acquisition and engagement channels to drive traffic to the digital assets (website, mobile application and social media pages).
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