Social Media Marketing Workshop

In this interactive workshop, we will help you harness the power of social media for the benefit of your business. Together, we will explore different social media channels and help you understand the best practices for each, the type of content audiences like to engage with and how to build a strong online community.

Who is it for?

• Owners of businesses of all shapes and sizes
• Marketing Managers and Executives
• Social Media Managers
• Anyone wishing to improve their social media for business skills! 

What will you learn?

• How social media can help achieve business and marketing objectives 
• How to choose and use the right channels for your business 
• How social media can help with SEO 
• How to make sure your social media presents your business in the right way 
• How to know when to post… and how often 
• The Big One – How to create and find great content! 
• How to use paid options 
• How to drive engagement and build an engaged social media ‘community’ 
• How to measure effectiveness – using social media analytics 
• Lots of ‘tricks of the trade’ 

The session is interactive, engaging and very enjoyable and all about helping you get the most out of the time, resources (and money!) your business invests in social media.
Most importantly, it’s about real-world ‘do-ables’ that you’ll be able to put into practice right away.

Social Media Marketing Workshop

• This workshop is a great opportunity to stay up-to-date with current trends in social media marketing. Billions of people around the world now interact and engage with social media channels, and as marketers, you need to know how to harness this engagement and reach audiences on the platforms that they are using.
• This workshop will help you do just that. Expand upon your existing knowledge and ensure that you are ready to navigate the ever-changing field of social media marketing. This workshop will help prepare you with relevant skills and knowledge that you can then apply in a practical setting for optimum social media success.
• In today’s digital age, businesses that neglect social media marketing risk falling behind their competitors. Social media presence has become an expectation for consumers, and businesses that actively engage on social media platforms gain a competitive edge. This workshop will help you keep on par with your competitors.

Why enrol in a social media marketing workshop?

• Social media marketing is essential for any business that is seeking to improve its online presence and drive engagement. More and more audiences are increasingly turning to social media channels for information and updates regarding your business, so you need to be prepared to handle this engagement and maximise it where possible.

Through a strategic social media marketing campaign, you can attract audiences, generate online discussion and create a community with those who are interested in your brand. This workshop will help you develop the skills needed for delivering a strong social media marketing strategy.

Reach more audiences

• By leveraging social media marketing, businesses can reach a vast and diverse audience, including potential customers who may not be reachable through traditional marketing channels. It allows businesses to extend their brand’s visibility and engage with a global or targeted local audience.

Increase brand awareness

• Social media provides a powerful platform for building brand awareness. By establishing a presence on popular social media platforms, businesses can increase their visibility and exposure. Consistent and engaging social media content helps create brand recognition, leading to improved brand recall and familiarity among the target audience.

Enhance customer engagement

• Social media enables direct and real-time communication between businesses and their customers. It allows businesses to engage with their audience, respond to inquiries, address concerns, and foster a sense of community. Effective customer engagement on social media helps build trust, loyalty, and positive brand sentiment.

Learn about targeted advertising

• Social media platforms offer advanced targeting capabilities that enable businesses to reach their specific target audience. Through demographic, geographic, interest-based, and behavioural targeting options, businesses can deliver personalised and relevant content to the right people at the right time.

Data and analytics

• Social media marketing provides valuable data and analytics insights. Businesses can access metrics such as reach, engagement, click-through rates, and conversions to measure the effectiveness of their social media efforts. This data helps in understanding audience preferences, optimising content strategies, and making data-driven decisions to improve marketing outcomes.
• This Social Media Marketing Workshop will help you develop strong skills that you can then bring back to your organisation or business and implement for enhanced social media awareness and success.

Why Choose Us?

• Belfast Academy of Marketing is committed to ensuring that marketing professionals have access to relevant and current information that will enhance their marketing tactics. All of our workshops are led by experienced instructors with a real passion for the industry.
• If you would like to know more about this upcoming Social Media Marketing Workshop, you can get in contact with a member of the BAM team.