Social Media Masterclass

This Social Media Masterclass will help delegates to learn the techniques to attract the audience. Delegates will understand how to increase traffic, what type of content they can write, skills to operate different channels and many more. 

In this course, delegates will learn about marketing techniques and social media tools, which will help them to analyse and improve engaging performance on multiple social media platforms to boost business objectives.

By attending this course, delegates will learn new skills which will help them in many ways, such as:

• How to engage more audience?
• Increase brand awareness
• Improve search engine ranking and conversion rate with social media platforms

Course Outline:

• Module 1: Introduction
• What is Social Media?
• The Power of Social Proof
• How can Social Media Help in Business Growth?
• Risks and Drawbacks
• Module 2: Planning
• How does Social Media Align with your Business Plan?
• Establishing Your Identity and Your Message
• Social Media and SEO
• Module 3: Blogging
• Understanding Blogging
• The Importance of Blogging
• What to Blog About?
• Guest Blogging
• Usage of Graphics and Images
• Module 4: Twitter
• Get the Best out of Twitter
• Twitter Jargon
• Retweets, Hashtags and Lists
• Tools to Make Twitter Easier
• Find People with Influence
• Add Twitter Widget on Your Site/Blog
• Customise Your Twitter Background
• Module 5: LinkedIn
• Enhancing Your Profile
• Building Connections and Recommendations
• Using Groups and Answers to Drive Traffic
• Module 6: Facebook
• Comparing Profiles, Groups and Pages
• Develop a Fan Page
• Making the Most of Timeline
• Promoted Posts and Ads on Facebook​