Social Media Masterclass

Delivered virtually or in-person, the Social Media Masterclass is our most comprehensive social media training course offering the complete solution from start to finish.

• Leave With A Clear Plan To Take Your Social Media Marketing Skills To The Next Level
• Compare & Match The Correct Channels Based On Your Organisational Needs
• Research How To Maximise Engagement With Your Target Audience
• Track, Measure & Optimise Social Media Performance
• Training Content Created By Our Resident Digital Marketing Experts
• An Interactive & Engaging Course Delivered By Our Experienced Trainers
• Discussion, Activities & Group Involvement Throughout
• Course Slides & Recordings Provided As Aftercare

What will you take away from this course? 

• Our workshop will provide you with knowledge and skills to create a high performing social media strategy and deliver successful campaigns whether your organisation is B2B, B2C, public sector, not for profit, an association or anything in between!
• This course will support you to increase client engagement and loyalty, keep track of your social media and maximise your ROI from your digital activity, all while giving you the latest hints and tips from digital marketing experts.
• On our most advanced and comprehensive social media course, we dive into paid advertising, as well as risk and reputation management and campaign planning optimisation.
• Created by digital marketing experts, the content in our course has been modelled from our first-hand experience.
• Included in the cost of the course is our social media strategy template as well as our content calendar template. During the course we will guide you through you using both templates for new and improved activity.
• After this course, you will be fully confident and ready to start managing your business’s social media presence!
• Delivered online in 6X2 hour online sections, or 2 full days in-person.

We have flexible training options
Fixed Webinar & Seminar Content:

• Pre-made standard content
• Multiple business examples
• General advice & best practice
• Open to multiple industry sectors
• Fixed dates, times and locations
• Maximum 10 attendees

In-House Customised Content: 
An in-house option is available specifically to your team.

• Minor changes to standard content
• Industry specific examples
• General advice/best practice
• Ran just for your business
• Date(s) & time(s) chosen by you
• Recommended maximum 15-20 attendees per cohort

In-House Bespoke Content:
We can create exclusive bespoke course content ensuring the training is even more relevant to your audience.

• Complete agenda creation from scratch
• Industry & business specific tailored research, advice, resources, and best practice
• Ran just for your business
• Date(s) & time(s) chosen by you
• Recommended maximum 15-20 attendees per cohort

Who is this course for?

• Teams or individuals responsible for managing social media channels for their company
• Those who need help defining & implementing their social media strategy
• People who know the basics but want to take their knowledge to the next level
• Individuals who invest a lot of time & money into social media without seeing the results they expected
• People lacking inspiration or direction
• Suitable for Apprentice to Management level

Course Programme
Section 1 – Social Media Strategy & Setting Your Goals

• Identify how social media integrates into business functions
• Align your organisational objectives alongside social media
• Develop and maintain your brand tone of voice
• Compare & match the correct channels based on your organisational needs
• Discuss and set your SMART goals using our Social Media Strategy Template
• Identify and select your Key Performance Indicators

Section 2 – Content & Creative Campaign Planning

• Understand who your target audience is & learn how to reach them
• Identify what content your organisation's target audience could be interested in
• Create a content plan using our ‘Content Calendar Template’
• Optimise content and technology on offer
• Understand blog and video content and how they can be maximised
• Understand how influencers work and how they can bring to life content for your brand

Section 3 – Content Implementation, Tactics & Execution

• Optimise your presence on the main social media channels
• Key elements that make up successful content implementation
• Turn your strategies and plans into actions to start accomplishing your objectives
• Research how to maximise engagement with your target audience
• Understand the importance of keywords & hashtags
• Content key drivers for social media success – text, image and video

Section 4 - Paid Advertising & Optimising Performance

• Learn how paid advertising on social media can add value
• Paid social media strategy including budgeting and campaign planning
• Understand social media advertising options and how you can implement a campaign using them
• Learn the importance of A/B testing content and what this means
• Define who your advertising audience is and why you want to reach them
• Using new tools to improve your performance

Section 5 - Community Management, Social Media Policy & Guidelines

• Overview of audience and community and the benefits of each
• Manage your social media channels by listening, responding and engaging
• Customer service and negative communication management
• The importance of authenticity and consistency across your digital presence
• Social media policy is and what should be included in yours
• Master what social media guidelines are and what they mean for you

Section 6 – Analytics, Measurement & Reporting

• Track, measure and optimise social media performance
• Choose what to measure in a simple and effective way
• Learn more about your ROI and KPI reporting
• Understand the differences between campaign reporting vs reporting for optimisation
• Google analytics & basic reporting – Audience, Acquisition, Behaviour
• Social media dashboards to provide high-level reports