Social Media Masterclass Training

Course Introduction

The Social Media Masterclass Training course provides a thorough understanding of the essentials of social media, benefits of using social media and effective social media platforms to grow your business.

The course enables the delegates to design an action plan that combines the key social media networks and also monitor the success of their social media campaigns.

The training course provides delegates with the basics of social media to advanced social media strategy including advertisements and campaigns. Effectively use social media to tell your story more creatively, increase your reach and improve engagement with your posts.

During the course, the delegates will learn how to use key social media platforms including LinkedIn, Facebook and Twitter, create social media policy and strategy, how to start using social media for business, ways to deal with negative social media, analytical and measurement tools for social media and much more.

Course Content

Introduction

• What is social media?

• Why use Social Media?

• The power of social proof

• Drawbacks of Social Media

Social Media for Business

• How social media relates to your business

• Social media facts

• Find social media opportunities and threats

• Identify the target audience are and how to target them

Social Media Strategy

• Setting your goals

• Why SEO relates to social media

• Getting started with your social media strategy

• Developing your brand tone of voice

• Speaking the language that your audience needs

Social Media Platforms

• Describe the most popular platforms: Facebook, Twitter & LinkedIn

• How to use each interface

• Dos and Don’ts Social media best practices

• How to set up your business social media profiles

• An introduction to visual social media platforms: Instagram, Pinterest & YouTube

• Explain what platform works for different types of businesses

Content Creation

• Introduction to creating engaging content

• Case Studies of successful social media campaigns

• Ways to attract the right audience

• Describe the content creation fundamentals

• Create engaging and shareable content

Blogging

• Why to blog and maximise your blog for search

• Understanding the influential bloggers

• Guest blogging and commenting

• Using graphics and images

Facebook

• Comparing profiles, groups and pages

• Creating a page

• Making the most of timeline

• Promoted Posts & Ads on Facebook

Twitter

• Understanding Twitter jargon

• Using retweets, hashtags and lists

• How to get the best out of Twitter

• Adding a Twitter widget on your site/blog

• Tools to make Twitter easier

• Finding people with influence

• Customising your Twitter background

Google+

• Setting up your profile and business page

• Using Circles

• +1’s – what they mean for SEO

LinkedIn

• Enhancing your profile

• Building connections and recommendations

• Using groups and answers to drive traffic

Advanced Strategy

• Trends and keyword research

• Building your brand image

• Brand consistency

• Execution of strategy

• Tools and tactics to improve engagement

Monitoring and Measurement

• Google Analytics

• Understanding ROI from social media

• Monitoring and Analytics tools