Social Media Training

Complete and Hands-on (Social Media Training) explores the practical use of several social media platforms to engage and motivate returning and prospective clients. The training discusses social media platform choices using criteria such as target demographics and known user profiles.

This SETC class also discusses the setup of listening posts and teaches you concrete skills to write engaging content for all of the major social media platforms including Facebook, LinkedIn, Twitter and Instagram. The course also discusses the design and implementation of KPIs in order to monitor achievements and campaign goals.

Course Outline
Introduction to Social Media

• Where Social Media Fits in the Marketing Landscape
• The Importance of Momentum and Mass Appeal
• The Role of Blogs
• Overview of Social Media Types
• Exploring the Role of Facebook: Demographics and Use
• Exploring the Role of Twitter: Demographics and Use
• Exploring the Role of LinkedIn: Demographics and Use
• Exploring the Role of Instagram: Demographics and Use
• Identifying Appropriate Social Media: Tools and Properties
• A Few Other Tools