Specialist Certificate in Digital Marketing

Most organizations today are actively investing on engaging, converting, and retaining customers. The study and analysis of every stage of a customer journey help reposition an organization’s focus and enable them to create strategies to adapt new ways of engaging and creating values for their customers.

This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media

At the end of the course, students are expected to be able to:

• recognize marketing opportunities, plan, execute and optimize marketing campaigns and activities on social media platforms

• set up, manage, maintain, and monitor the performance of a website

• optimize contents for a better search engine ranking

• design and run ads based on user’s search words and interests

• analyze and report of campaign metrics and opportunities for improving SEM campaign performance

• plan, execute, and measure effectiveness of marketing campaigns using web analytics

• apply digital marketing concepts and skills in a project.