This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media
DurationMost organizations today are actively investing on engaging, converting, and retaining customers. The study and analysis of every stage of a customer journey help reposition an organization’s focus and enable them to create strategies to adapt new ways of engaging and creating values for their customers.
This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media
At the end of the course, students are expected to be able to:
recognize marketing opportunities, plan, execute and optimize marketing campaigns and activities on social media platforms
set up, manage, maintain, and monitor the performance of a website
optimize contents for a better search engine ranking
design and run ads based on user’s search words and interests
analyze and report of campaign metrics and opportunities for improving SEM campaign performance
plan, execute, and measure effectiveness of marketing campaigns using web analytics
apply digital marketing concepts and skills in a project.
Genetic Computer School was established in 1986 and is one of the private institutions in Singapore to promote the use of Information Technology.
Our school offers a wide range of short courses on Adobe, Office Productivity and Digital Marketing series. We have a wide range of Certificate, Diploma, Higher Diploma, Specialist Certificate and Specialist Diploma courses focusing on IT. We are currently venturing on offering soft skills courses needed by the workplace and courses that enhance employability prospect for individuals.
Our Vision
To be recognized as an institution developing knowledge professionals for the future industry.
Our Mission
We’ll achieve our vision by promoting lifelong learning opportunities by bringing modular deep-skill courses accessible to everyone, anywhere, anytime.
Values and Culture
Excellence
Genetic will persistently create better ways of doing things we do to exceed the expectations of our stakeholders.
Integrity
Genetic believes integrity as the basis of long-term success in one’s life. We always strive for the highest honesty and accuracy in every word we promised.
The course gives students the creative and technical knowledge and skills they need to become professionals in the multimedia design industry. It first equips students with the fundamental, broad-based skills in graphic design.
The Digital Marketing course offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media.
Learn How To Use Social Media To Market Yourself, Your Word and Your Business Easily. The current trend in marketing has moved towards new sales strategies, Social Media Sales Robot would engage new prospects to provide value to prospects from awareness to consideration by answering questions
In today’s digitalised world, Digital & Social Media Marketing is gaining all the hype. As more individuals and organisations embark on digital marketing, masterful storytelling has become the essence of a successful digital presence.
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts
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