Start Your Own Business

Course overview

Take the next step in starting your own business with this short course. This course will give you the specialised skills to take a business idea to fruition.

The course includes the essentials such as developing a business plan, legal requirements, contracts, accounting basics, marketing fundamentals and risk management.

You will cover the following topics:

• Overview: idea development and evaluation

• Being entrepreneurial / personal branding

• Creating existence

• Business model development

• Value proposition development

• Proof of concept

• Marketing strategies for startups

• Gaining traction / using freelancers / beachhead strategy

• Finance fundamentals / crowd sourcing

• Key startup budgets

• Online strategy (website / social media)

• Pitch deck presentations (entrepreneurs)

Course outcomes will include:

• Pitch deck for presentations to stakeholders

• Crowdfunding submission

• Landing page website

• Business model

• Beachhead Plan Horizon 1