Storytelling & Branding

Name: Storytelling & Branding
Availability: InStock

by rTraction Canada Claim Listing

Participants in the workshop will be educated on the psychology of stories, how to make moments memorable, and will be guided through several different storytelling methodologies.

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Duration

0.5 Day

Course Details

The third workshop in our series looks at taking the lessons from Workshop 1 and 2 and applying them to day to day cases using Storytelling.

Participants in the workshop will be educated on the psychology of stories, how to make moments memorable, and will be guided through several different storytelling methodologies.

The participants will then use the materials developed in Workshop 1 and 2 to create stories that interact with all the different stakeholders in the organization - from customers, leadership, staff and the broader community.

By understanding story you will learn how to weave the key messaging into all internal and external marketing activities.

The final step is to convey stories into the organization’s Brand and Brand Promise; how do we ensure our stories are authentic?

How do we change our story that we have the type of culture and experience that we want our staff and our customers to experience?

rTraction Canada, Inc. is a Certified B Corporation and award-winning digital services agency. Incorporated in July 2001, we started as a team of coders that built websites and applications to help clients get their messaging out.From early on, we worked alongside social purpose organizations (nonprofits, social enterprises, and for profits that do good), helping those that provide impact to do what they do best while we focused on solving the technical problems, from hosting to websites to systems behind the scenes.

Like any digital agency, we know our way around technology and we believe in returning good value to our clients. There are a few things that make us a little different from your average digital production house:

We focus on improving community outcomes; improving the community we serve is more important than maximizing profit.
We know that with real, lasting change, there is tension. We aren't afraid of it... in fact, we welcome it.
We are committed to helping smooth out the bumps in the process of change to keep it productive, and we confirm that's what we're doing in every meeting.

Build a Legacy...

rTraction is a regional leader in digital services with a purpose, and has won awards internationally. In 2014, we were named Medium Business of the Year in London, Ontario. Our CEO, David Billson's, acceptance speech sums up what's great about our remarkable team and clients.

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