On this full day course you’ll look at how to transform your communications by sharing powerful stories that propel people to take action and achieve business objectives.
DurationCourse Aim
On this full day course you’ll look at how to transform your communications by sharing powerful stories that propel people to take action and achieve business objectives.
Telling a story means framing your message to maximise emotional engagement, focusing on aspects such as character, conflict and solutions rather than simply conveying the dry facts.
Reframing your message in this way can elevate your communication, gaining attention and goodwill from key stakeholders, and opening doors to further dialogue.
Who should attend ?
This course will be useful for anyone involved in content creation, specifically video creation, podcasting, social media, long from writing or photography. It is suitable for beginners or for those wanting to take their writing and communications to the next level.
What to expect
An insight into the psychology of storytelling and why stories change behaviours and lead to action
A discussion of a variety of storytelling frameworks to help you present your messages with greater impact
Practical tips on applying storytelling models to video, podcasts, press releases, and social media
An exploration of the language of powerful storytelling
A chance to discuss corporate storytelling case studies
The opportunity to discuss and improve an existing piece of work or campaign
Course objectives
Participation in this course will help you:
Identify the stories within your organisation
Tell the same story in multiple ways
Increase audience engagement
Implement storytelling in your communications strategy
Measure the impact of your stories
Apply storytelling techniques to a variety of mediums - video, podcasts, press release, social media
About us
Our vision and strategy, and the people at the heart of our organisation
We are the Chartered Institute of Public Relations. We are the world's only Royal Chartered professional body for public relations practitioners, with nearly 11,000 members.
Our members are recognised PR professionals. We work with and for them to set, maintain and advance standards. We do this through our industry respected qualifications; our Continuing Professional Development scheme, Accreditation and Chartership programmes; our open, in-house and bespoke training; our industry awards and conferences; and the production of research, best practice and skills guidance.
Moreover, through our ethical Code of Conduct and searchable PR registers, we make our members accountable to their employers, clients and the wider public.
Vision
Our vision is the establishment of a chartered public relations profession serving clients and society with creative, technically expert and ethical practice.
We will champion lifelong learning and lead a thriving community of practice that is forward-looking, confident in its high standards and assured in demonstrating its value.
Our members will act with integrity and according to the core values of the CIPR Code of Conduct. These professionals will sit at the heart of the organisations they serve as trusted, respected and valued business leaders – accountable to their employers and the general public.
Our values
Advancing our community.
We build a cooperative community by listening to all voices. At CIPR our work is bigger than any one individual. We can be both bold and confident as we know we are looking out for each other in all our diversity.
Using Our Voice.
We capture and amplify the diverse insights of our members, championing their concerns and speaking our truth.
Being Human.
We know and understand that we are all different. We each bring unique skills, knowledge and potential to our industry and CIPR. We seek to support one another on our journey so everyone can play their part.
Tuning In.
We seek to make sense of situations, noticing the nuance and difference in society. We pay attention to what matters most to others, responding with care and understanding.
Purposefully Curious.
We are excited by our potential and the possibilities of communications. We are always eager to learn, to try new approaches and adapt. We are evolving and look outwards for inspiration and opportunities.
Sharing stories, rhymes and books are all so important for children’s development, helping them to learn and talk, and later on to read and write.
Storytelling techniques such as character and plotting only work when they are situated within a powerful story world.
With most brands converging and most communications increasingly impossible to distinguish, this course will unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Storytelling is at the heart of Ginger’s approach to compelling communication – the bridge to creating an emotional connection with audience and the ultimate evidence of why your work matters.
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