Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.
DurationStorytelling For Business Course
Deliver your business messages in more compelling ways
Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.
That’s what makes stories such a powerful tool to engage and motivate.
This Storytelling for Business course will help you communicate with passion and engage directly with peoples’ feelings.
We will equip you with the skills and confidence to use the power of storytelling in business.
History of Storytelling
How we are hardwired to respond to stories
How stories can be powerful tools to use in business
Why Tell Stories?
Explore the neuroscience behind why stories resonate with us
Jumpstart storytelling
Invite participants to share a story
Create an emotionally expressive environment for the rest of the day
Storytelling Elements
Unpick the stories people have told in terms of structure and storytelling devices
Sitting 'Round the Table
Delegates will ‘sit around the table’ (Campfire!) weaving storytelling elements into a business idea
A Different Perspective
Retell the story from one (often minor) character’s perspective.
How this impacts the power of the story and changes how we hear it
The Most Important Thing
What people remember and how they remember it
Explore the questions:
Can you change the Most Important ?
Why would you want to?
What impact would that have?
Bringing Data Alive
Use your data and facts to tell the story you want rather than leaving it to chance
How assumptions and misinterpretations can be made
Storytelling Techniques
Different storytelling techniques that have proven effective in business
Apply those techniques to your own situations and challenges
The ordinary, run-of-the-mill and predictable just don’t do it for us here at Impact Factory and frankly, we prefer clients who feel the same way. We believe people must feel recognised for what they do. Our professional personal development work seeks to develop the individual by acknowledging their strengths and offering options, choices, and changes in perspective and attitude.
Traditional training often tends to be about doing something over and over again until people learn it. That works just fine for subjects such as IT training, but for soft skills training, it can undermine the very confidence it is trying to build.
Soft Skills Training That Sticks
This creates enthusiasm and sets the tone for a positive and productive day. When people are encouraged to develop their inherent skills as an individual, they will quickly get to a place where they will want to put them into practice. This is the underlying aim of all our work.
About Impact Factory – Why We Are Different
1. There is no right way, only what works for you
Every individual learns differently so we tailor all our training to suit the needs of our delegates.
2. We build on your strengths
People respond best to positive feedback so we make the most of what works about you already.
3. Two trainers work with every group
We work with small groups, but we always put 2 of our experts in the room so that each and every person receives the individual attention they deserve.
4. It’s more than just training
It’s personal professional development.
5. Small changes = BIG impact
We equip you with techniques and knowledge that you can draw upon as and when you need to, by recognising their various levels of impact.
6. We don’t hire trainers, we create them
Our trainers live and breathe the Impact Factory brand. Each undergoes an intense 2-year programme to ensure the company values, techniques and knowledge are embedded completely in their every delivery and connection with people.
7. We employ an experiential approach
We don’t want to put ideas in your head about how or why an exercise or technique may work. We’d rather you draw your own conclusions and then we can explain the theory to give you a deeper understanding. Try it first, think about it later!
8. We are relevant and practical
Everything you learn will be immediately applicable to both the personal and professional elements of your everyday life.
9. We are always here
The training room is just the beginning – we stay on hand for your questions, comments and feedback for good.
10. We have fun!
We always make sure everyone has fun with us because life’s too short not to!
Sharing stories, rhymes and books are all so important for children’s development, helping them to learn and talk, and later on to read and write.
With hands-on exercises and expert insights, you'll master techniques to engage, persuade, and leave a lasting impression. Transform your marketing strategy through the art of storytelling.
It can be used in many different situations – meetings with colleagues, engaging with residents, presenting to boards, producing reports (including annual reports). And can be applied across all service areas.
This weekend will unravel the secrets of the storyteller’s craft and allow you to experiment with an array of key writing techniques to deepen your understanding of the stories you want to tell and how to tell them.
With most brands converging and most communications increasingly impossible to distinguish, this course will unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
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