Storytelling

by Impact Factory

Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.

£550

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Course Details

Storytelling For Business Course

Deliver your business messages in more compelling ways

Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.

That’s what makes stories such a powerful tool to engage and motivate.

This Storytelling for Business course will help you communicate with passion and engage directly with peoples’ feelings.

We will equip you with the skills and confidence to use the power of storytelling in business.

History of Storytelling

  • How we are hardwired to respond to stories

  • How stories can be powerful tools to use in business

Why Tell Stories?

  • Explore the neuroscience behind why stories resonate with us

Jumpstart storytelling

Invite participants to share a story

  • Create an emotionally expressive environment for the rest of the day

Storytelling Elements

  • Unpick the stories people have told in terms of structure and storytelling devices

Sitting 'Round the Table

  • Delegates will ‘sit around the table’ (Campfire!) weaving storytelling elements into a business idea

A Different Perspective

  • Retell the story from one (often minor) character’s perspective.

  • How this impacts the power of the story and changes how we hear it

The Most Important Thing

  • What people remember and how they remember it

Explore the questions:

  • Can you change the Most Important ?

  • Why would you want to?

  • What impact would that have?

Bringing Data Alive

  • Use your data and facts to tell the story you want rather than leaving it to chance

  • How assumptions and misinterpretations can be made

Storytelling Techniques

  • Different storytelling techniques that have proven effective in business

  • Apply those techniques to your own situations and challenges

  • Angel Branch

    Suite 120-122 Business Design Centre 52 Upper Street, Angel, London

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