Storytelling

Have you ever heard of the statement that facts tell while stories sell? Imagine learning how to use stories to improve your ability to articulate the value of your company’s products and services, setting yourself apart from your competitors. Imagine how much more effective your sales team could be at articulating value if you could borrow the stories told by your best customers and share them the new customers you’d like to attract?

In this sales training workshop, you will discover why a well composed and conveyed story can make a huge difference in your selling effectiveness. You will discover how you could share stories in a way which will enable you to connect with the subconscious motivations of your clients and increase your influence in the decision-making process.

As you develop a pallet of compelling stories that you and those within your organization can use to strategically arouse behaviour change from your prospects and customers, you will achieve higher closing ratios, shorter sales cycles, and higher margins.

Key Training Outcomes

• Understand the complex human mental process and overcome buying resistance.

• Tell a story which creates an emotional connection and leaves an indelible impression.

• Use stories to building rapid trust with your customers.

• Narrate a story using the 3-Act Structure and build urgency while getting a buy-in.

• Create a powerful personal brand through stories.

• Master the 3 narrative types and powerful persuasive techniques to excel in the sales presentation.

• Master the storytelling matrix and communicate your stories with purpose.

• Turn your customers’ stories into ultimate referral marketing machine.