Strategic Analytics (Weaving Analytics into Decision Making)

Course Contents:

A tentative list of topics to be covered in this programme:

Connecting Analytics with Business Decision-Making:

• The role of analytics in organisations and the required skill inventory
• Planning for effective analytics
• Connecting with the Business Problem / Analysis Planning
• Communicating Analytics Output in an Effective manner

An Overview of Standard Statistical Tools Used for Processing Business Information:

• Finding patterns in the data using tables, graphs and charts and data visualisation
• Summarising data using descriptive measures
• Standard probability models
• Confidence intervals, testing of statistical hypotheses, multiple regression analysis
• Data reduction/segmentation tools, factor analysis, predictive modeling and choice modeling

Additional Areas of Importance:

• Some advanced topics such as hazard (survival) models, HLM
• Order of Importance of regression weights – shapely regression.
• Codification of analytics and analytic process development
• Practices from industry cases and perspectives on the future of the analytics function
• New areas of interest – Big Data, Web Analytics