Strategic Brand Management: What It Means To You And Your Business

This program is designed to expose business leaders to global shifts in production and investment patterns, geopolitical re-balances and assist them to make informed decisions about future political and economic trends that will undoubtedly impact upon their organisations.

This 3-day course will include in-depth study of strategic thinking, strategic planning, organization assessment, strategy mapping, performance measures and target setting, strategic initiatives, automation, cascading and strategic management. This course will also introduce project managers to bal...

In today’s hypercompetitive landscape, leaders must make sense of possible futures, the environment they compete in, and the resources at hand to develop and implement successful strategies and make sound and timely decisions for their business.

To provide the attendees with the knowledge of strategic management process, why strategic management takes place, how it affects the modern businesses, and finally implementation, feedback and control of the strategic management process.

This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis.