Strategic Brand Management: What It Means To You And Your Business is offered by Institute of Marketing Malaysia.
Strategic Brand Management: What It Means To You And Your Business is offered by Institute of Marketing Malaysia.
Our Vision
“To be the only leading non-profit professional body for sales and marketing practitioners in the country”
Our Mission
The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977.
by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. The next Patron of IMM was YAB Tan Sri Haji Muhyiddin Yassin for the term May 2008 to April 2009.
In today’s hypercompetitive landscape, leaders must make sense of possible futures, the environment they compete in, and the resources at hand to develop and implement successful strategies and make sound and timely decisions for their business.
To provide the attendees with the knowledge of strategic management process, why strategic management takes place, how it affects the modern businesses, and finally implementation, feedback and control of the strategic management process.
This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis.
The art of negotiating isn’t just reserved for the boardroom, suits and million-dollar deals. This course teaches practical and effective techniques for win.
Mandatory Course 3 - Strategic Management is a basic knowledge of the cooperative's recommendations and needs providing a co-operative strategic plan with the objectives of the course as follows: To provide an understanding of the concept and importance of strategic management in the management an...
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy