The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977.
by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. The next Patron of IMM was YAB Tan Sri Haji Muhyiddin Yassin for the term May 2008 to April 2009.
The CPM (Asia) is the formal endorsement of professional status for marketing professionals who have already attained a competent level of academic and practical understanding of marketing in the Asian region.
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