Strategic Design Thinking

It is a structured methodology used by design thinkers to ideate and build innovative solutions and experiences that addresses latent and unmet needs of users. By adopting design thinking principles, a business can not only identify the latent needs of end users but also develop innovative prototypes to meet the needs, thereafter validate and test them before execution or launch. 

Design Thinking refers to both creativity and critical thinking used during the process to bring value to users and customers. Today innovations such as automation, digital transformation, SMART, green & renewable and sustainable has become a fundamental requirement to not only engineers and designers but for start-ups, entrepreneurs and employees in organizations from any given industry to design creative and innovation solutions for their users which directly or indirectly has a positive impact to their top and bottom line and overall customer experience.

Objective

• At the end of this program, participants will be able to apply 5P’s Design Thinking methodology and build actual lo-fi prototypes to solve users’ problems and unmet needs innovatively

Content

• Module 1: Principles of Design Thinking for Innovation
• Module 2: Design Thinking for Creative, Digital, SMART, Green and Sustainable Innovation
• Module 3: Persona, Being human centric and caring
• Module 4: Problem, Identifying the right issue
• Module 5: Ideate, Generating a range of creative solutions
• Module 6: Prototype, Build to think and learn
• Module 7: Pivot or Persevere, Validate the solution and refine
• Module 8: Personal/Group Design Thinking Action Plan

Training Methodology

• Videos, Case Studies, Exercises, Group Discussions, Group Activities, Presentation, De-Brief, Facilitation and Lecture.
• Training can be conducted both Face to Face or Virtually.

Target Audience

• Jr. to Sr. Executive, Sr. Managers, Directors, VP and C-Suites who has the passion to build creative and innovative prototypes or solutions.