In this business and management course by IIMBx, which is created from the standpoint of Managers and CEOs, you will develop a strong understanding of some of the important analytical approaches that underlie the discipline of business strategy and, thereby, gain a bigger picture about the aspect of
In the backdrop of a highly competitive and dynamic business environment, it is imperative that every business stays strategically sound and updated.
In this business and management course by IIMBx, which is created from the standpoint of Managers and CEOs, you will develop a strong understanding of some of the important analytical approaches that underlie the discipline of business strategy and, thereby, gain a bigger picture about the aspect of ‘competition’ among businesses.
In this course, we will examine a business in its ‘totality’ and in the context of its environment. Adopting the perspective of a manager or a Chief Executive Officer, we will explore the following concepts in detail:
The concept of Competitive Advantage and its relation to a firm’s strategy
Industry and competitive analysis
Resource and competency analysis
Strategy across corporate and business levels
Learning Outcomes
Upon successfully completion of this course, learners should be able to:
Explain the fundamentals of business management from the perspective of strategy
Recall the ways in which a firm can sustain a competitive advantage
Elaborate on portfolio management
Who Is This Course For
Executives, students pursuing post graduate studies, aspiring managers.
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.
IIMB has 108 full time faculty members, about 1200 students across various degree-granting programmes and nearly 5000 annual Executive Education participants.
Our logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’. Our vision is to be a global, renowned academic institution fostering excellence in management, innovation and entrepreneurship for business, government and society.
Located in India’s high technology capital, we are in close proximity to some of the leading corporate houses in the country, ranging from information technology to consumer product companies, giving us the added advantage of integrating classroom knowledge with practical experience.
Our degree granting programmes comprise the Doctor of Philosophy (Ph.D.), the Master of Management Studies (Public Policy), the Master of Business Administration – one-year fulltime, the Master of Business Administration – two years (weekend), the Master of Business Administration – two years fulltime, and the Master of Business Administration (Business Analytics) – two years fulltime.
We offer the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship, as a Certificate programme, with the aim to increase social diversity of management academia in India.
Along with 11 disciplinary areas, we have ten centres of excellence that offer courses and conduct research on interesting questions facing various sectors of industry.
We have key partnerships and collaborations with Goldman Sachs for women entrepreneurship, with Michael and Susan Dell Foundation for incubation of non-profits, and with NITI Aayog for scaling up of new ventures.
We are committed to make deep social impact using technology-enabled education. Towards this end, we offer Massive Open Online Courses (MOOCs). We are the first management school in India to offer MOOCs on the edX platform. We are also the coordinating institute for management education for SWAYAM, GoI’s online education platform.
We have taken several steps to meet the vision set for IIMB. These include hiring high quality faculty, enhancing the quality of research, emphasizing internationalization, expanding our activities in the field of entrepreneurship, in both research and mentoring, scaling up in terms of student intake in all the programmes, deepening our engagement with the alumni, improving infrastructure, and improving administration and governance.
We have been accredited by the EFMD Quality Improvement System (EQUIS) for period of five years in 2016. EQUIS is a global school accreditation system run by the European Foundation for Management Development (EFMD) that specializes in higher education institutions of management and business administration.The five-year accreditation, highest that EQUIS confers, is a testimony to the fact that the evaluating team was confident about our ability to sustain efforts undertaken to achieve excellent standards in education, internationalization and research.
We have a vibrant Student Exchange Programme with several partner universities across North America, Europe, Asia, Australia, and South America.
We have a deep engagement with the international network, Global Network for Advanced Management (GNAM), which includes 32 eminent business schools around the world.
We are developing our second campus in Jigani, about 27 km from the Bannerghatta Road campus. We are on an exciting trajectory of expansion and growth, and we welcome you to join us on this journey.
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