Strategic Management

Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional, and product strategy frameworks. Apply these techniques through a series of in class simulations, case studies and current scenarios.

You'll Learn:

• Strategic Management Process
  • Examine the strategic management process
  • Recognize the major frameworks of industry, corporate, divisional and product strategies
  • Uncover how industry, corporate, and economic drivers affect strategy
• Strategy Management Tools for Success
  • Enhance your ability to set and reach strategic and economic goals 
  • Educate your staff and line managers in applying strategy in day-to-day decision making
  • Identify the strategic forces affecting your business and how to leverage them
  • Discover how to perceive products, processes and firms to enhance your competitive advantage
  • Utilize strategy management tools for successful implementation
• Strategic Frameworks
  • Gain an in-depth knowledge of contemporary strategic frameworks and tools along with the skill to apply them immediately in your current work environment. These include:
    • Porter’s Five Forces
    • Porter’s Business Unit and Generic Strategies
    • SWOT Analysis
    • Product Strategies
    • Product Life Cycles
    • GE's Business Screen
    • Christensen’s Innovator’s Dilemma
    • Value Chain Analysis

• This course is appropriate for executives and managers in leadership roles.

• There are no prerequisites for this course. Participants earn 1.4 CEUs and/or 14 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit.