Strategic Management for Top Management (TMY-SS19)

This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis.

Overview

• Understanding the strategic management process
• Able to conduct strategic analysis
• Able to derive intended strategy from strategic analysis

Skills Covered
Upon completion of this program, participants will be able to:

• Understanding the elements of strategic thinking
• Able to comprehend company’s and competitors’ strategic moves
• Able to conduct strategic conversation

Prerequisites

• There are no prerequisites required to attend this course.

Module 1: What is Strategy?

• Why Do Strategic Management?
• Porter’s Generic Strategies
• Crafting Strategy
• Content And Process
• Linkage To Vision, Mission and Values

Module 2: Internal Analysis

• Mckinsey 7-S
• Success Factors
• Action Learning

Module 3: External Analysis

• Porter’s 5 Forces
• Action Learning

Module 4: SWOT analysis- Putting Together Internal and External Analysis

• Strategic Statement
• Action Learning

Module 5: Strategic Options from SWOT

• Derive Strategies From SWOT Analysis
• Consider Different Strategic Options

Module 6: Strategies Levels

• Corporate
• Business
• Functional
• Action Learning

Module 7: (Overview Only)- Strategic Alignment through Performance Management

• Financial Objectives
• Operational Objectives
• Other KRAS/KPIS
• Action Learning

Module 8: (Overview Only)- Strategic Implementation

• Implementation Steps
• Change Management
• Action Learning

Module 9: (Optional)- Business Opportunity Cases ( Company's Own Business Cases for Attendees to come up with Strategic Solution)

• Practice Strategic Analysis On Company’s Own Situation
• Practice Using Strategic Tools