This programme is designed to help you expand your strategic mindset, acquire the skills needed to gain stakeholder buy-in, and translate strategy into value-driven decisions.
DurationStrategic management is critical to the development and growth of every organisation. Senior executives tasked with this responsibility will recognise that successful execution of strategy requires the ability to navigate uncertainty, make timely decisions, and align strategy with the organisation’s systems, people and culture.
This programme is designed to help you expand your strategic mindset, acquire the skills needed to gain stakeholder buy-in, and translate strategy into value-driven decisions.
Adopting a practical approach, it introduces relevant concepts, analytical tools, and their application to real-world problems in a variety of industries and contexts. You will emerge better equipped to tackle strategic initiatives, transform operating models, and drive change and innovation.
Key Benefits:
NUS Business School, which is part of the National University of Singapore, is ranked as one of the top business schools in Asia by publications and organisations such as the Financial Times, the Economist Intelligence Unit and QS Top MBA.
With a range of undergraduate, graduate and executive education programmes - in English as well as in Chinese – the school provides management thought leadership from an Asian perspective, which is reflected in its research, teaching and industry outreach.
Established in 1965, the school is accredited by AACSB International (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) for having met the highest standards for business education. It is also the first business school in Asia to be a full academic member of CEMS, an alliance of leading business schools and multinationals.
A well-formulated business strategy, powerful product or breakthrough innovation can put an organization on the competitive map, but only sustained strategy execution can assure long-term success.
This Strategic Marketing Management (HAS-SPI-6011-1.1) module is targeted at senior managers and managers in the sales and marketing industry and for those who wish to embark on a career change to the sales and marketing sector.
Managers need to balance their roles between operational management and strategic thinking. As organisations flatten with changing roles, strategic thinking is no longer the responsibility of only senior management.
This course will provide you with a process for developing a clear understanding of your business's culture, operations, and market position, while facilitating the development of a strategic blueprint for gaining the competitive advantage necessary for your business's success, now and in the futur...
This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.
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