This course will enhance the student’s knowledge of strategic planning and management, strategy evaluation matrix, current issues and new challenges, and the realization that the strategic map in relation to the contemporary environment. Students are required to apply the relevant theories to the re
DurationThis course will enhance the student’s knowledge of strategic planning and management, strategy evaluation matrix, current issues and new challenges, and the realization that the strategic map in relation to the contemporary environment. Students are required to apply the relevant theories to the real business organizational context.
The assessment will emphasize the student’s ability to understand and analyze the business environment to derive strategic decisions. At the end of the course, students should be able to establish knowledge and construct strategic decision processes and management.
Topic and Course Name
Putra Business School (PBS) is a leading business school accredited by AACSB and ABEST21. All of our programmes are accredited by MQA.
With a vision of becoming a leading business school in the country, PBS has achieved several strengths in postgraduate business education which includes world-class international accreditation by AASCB (Association to Advance Collegiate Schools of Business).
In addition to its AACSB accreditation, PBS is accredited by ABEST21 (The Alliance on Business Education and Scholarship for Tomorrow, a 21st Century Organization). All our programmes are also endorsed by the Malaysian Qualifications Agency (MQA) and the Malaysian Ministry of Higher Education.
Our Vision:
To be a leading business school in the region, fulfilling global expectations.
Our Mission:
To produce business graduates who meet the needs of the business community and to develop innovative and socially responsible leaders who are capable of dealing with changes in the global environment;
To contribute to the advancement of relevant knowledge in the area of business management by leveraging respected and referred experts; and
To foster long-term relationships with industries and communities in order to create a sustainable impact for all.
To provide the attendees with the knowledge of strategic management process, why strategic management takes place, how it affects the modern businesses, and finally implementation, feedback and control of the strategic management process.
This training course in strategic business planning helps to develop your understanding and skills to create immaculate strategic business plans. Learn key skills like creating a mission statement, conducting a swot analysis, how to evaluate and review a strategic plan, goal setting, task delegatio...
It is vital that executive/ managers at all levels of an organization have the ability to understand interests and turn them into strategic plan that can be executed. This capability requires both strategic and tactical thinking combined with strong goal-oriented planning.
Strategic Brand Management: What It Means To You And Your Business is offered by Institute of Marketing Malaysia.
This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis.
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